Nimaaya is a women’s centre for health with multiple branches across India, which strives to like a second home for its women patients.
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Market
INDIA
Industry
Healthcare
Services
Brand Mood
Identity
Signage Design
Marketing Collateral Design
Website Design
Advertising Design
The Problem
The rapidly evolving women’s healthcare services in India called for a warm, welcoming healthcare brand.
Our Approach
Make the patients feel like they are at their extended home
Make the wait-time more pleasant by offering a café-like setting in the waiting area
Treat files and collateral as a premium touchpoint rather than a utility
