Thirdborn is a ginger-ale brand that packs a real punch!
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Market
USA
Industry
Consumer Packaged Goods (CPG)
Services
Identity
Packaging
Marketing Collateral Design
The Problem
Non-alcoholic beverages are not bold for a party. How do we make this ginger-forward drink super-bold?
Our Approach
Design a pint that levels up with real beer
Use photographic illustrations to highlight the real ingredients
Thirdborn Logo
Older design
Exploration
More exploration
Final design
Neck logo
Expo banner